My name is Johanna Öman and I am a Digital marketing specialist from Finland.

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I am passionate about anything creative and data-driven.
 
I have always felt that art and data go hand in hand; By adding different kinds of mediums, you create something as an artist, and by adding different types of codes, numbers, and values, you can create something out of data.
 
I love to play around with different mediums; photo, video, digital art, sound, and text. By mixing mediums and adding layers, you can communicate various types of stories and feelings to the viewer, which is marketing in a nutshell, giving the Brand a voice and story that the viewer can relate to.
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Here does also data come in. You cannot just create content blindly on feeling. You also need to know that the content actually works and the correct target group is targeted. By testing and analyzing your content, you will find the correct medium mixes that work best for your Brand and it's customers. In this way, you get the "masterpiece," and you make sure that the marketing content is as efficient as possible. And of course, there is nothing more satisfying than knowing that your marketing plan and solution is successful!
 
Besides being creative and data-driven, am I also a sports enthusiast and dog owner. I love going on long runs in the forest or hiking in steep terrain. It is also during my runs when most of my creative ideas come to mind!